Laura Shingler (Shearer)

Laura (Shearer) Shingler has a diverse work experience in various marketing and management roles. Laura has worked as a Senior Director in Product Development and Lifecycle Marketing at Minnesota United FC, where they oversaw the Partnership Marketing team and managed long-term partnerships for revenue growth. Laura also played a key role in hosting the 2022 MLS All-Star Game.

Laura has also worked as a Marketing Manager and Senior Marketing Analyst at Life Time Inc., where they supported new club and membership acquisition through market-specific strategies and post-audit marketing performance reports. Laura was recognized for their top performance and was promoted to these roles.

In addition, Laura has experience in the sports industry, having worked as a Sponsorship Activation Executive and Fan Experience Specialist at the Minnesota Timberwolves. Laura was responsible for developing and delivering marketing partnerships with partners, managing contractual elements, and ensuring high revenue retention.

Before that, Laura worked as a Sport Management Adjunct Professor at Concordia University-St. Paul and as a Sport Management Program Graduate Assistant at Minnesota State University, Mankato. Laura also gained valuable experience as a Marketing and Promotions Intern at iHeartMedia, the Minnesota Twins, and the Quad Cities River Bandits.

Overall, Laura has demonstrated expertise in marketing, partnership management, analytics, and event management within the sports industry.

Laura (Shearer) Shingler began their education at Minnesota State University, Mankato, where they obtained a Bachelor of Science (B.S.) degree in Sport Management and Business Administration from 2006 to 2010. Laura further pursued their education at the same university, earning a Master of Arts (M.A.) degree in Sport Management from 2010 to 2012. Laura also holds a certification in The Fundamentals of Digital Marketing, which they obtained from Google Digital Garage in July 2020.