Shanaka Perera has extensive experience in digital marketing and ecommerce, holding various titles such as Regional Director of Digital, eCommerce, and Loyalty for Minor Hotels and Assistant General Manager for Aitken Spence Hotels. Shanaka oversees the digital strategies, web enhancements, CRM, loyalty programs, and online distribution channels for multiple properties in different countries. With a background in computing and information technology, Shanaka has implemented successful online marketing strategies and optimized revenue through online channels for various hotel groups.
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