Maria Lucilene Fernandes Araujo is a Sênior UX Designer at Minsait, specializing in the development and scaling of chatbots using GenAI technology to enhance conversational experiences. Previously, Maria led UX writing at O2OBOTS, focusing on creating intelligent financial products and engaging chatbot dialogues. Maria's experience also includes roles as an Analista de Inteligência Conversacional at Take Blip, where development and training of NLP systems took place, and as an Analista de Projetos at GPA, where chatbots for sales and delivery tracking were designed. Prior tenure at Itaú Unibanco involved improving operational processes and enhancing customer experiences. Maria holds a CST in Full Stack Development from FIAP and a Bachelor’s degree in Administration from Uninove, with ongoing studies in Solution Architecture at PUC Minas.
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