Lydia Heras Yuste

Lydia Heras Yuste is an experienced professional in the field of programmatic advertising and marketing, currently serving as a Programmatic Consultant at MINT Square GmbH since August 2023, following a role as a Junior Programmatic Manager at GroupM Germany. Prior experience includes positions as a Trainee Media Activation at Essence and as a Marketing Specialist at Sunvalleytek International Inc. Lydia has a robust background in account management and data analysis from roles at Hivency and Super Troupers. Educational qualifications include a Marketing Expert degree from thePower and a Bachelor's degree in Marketing from Universidad Rey Juan Carlos, supplemented by additional studies in International Business and German language courses.