Petra Greenbaum

Petra Greenbaum has a diverse work experience spanning several companies and roles. Petra began their career as a Marketing and Research Analyst at the Canadian Tourism Commission/Commission canadienne du tourisme in 1992 and worked in that role until 1996. From 1996 to 1997, they were an Analyst in Sales Planning at Canadian Airlines. In 1997, they joined Signature Vacations as a Marketing Manager and remained in that position until 2002. Petra then joined Manulife Financial as a Marketing Director for Travel Insurance from 2002 to 2003. Petra moved on to Sears Canada, where they worked as a Product Manager in Sears Travel from 2003 to 2005 and then as an Online Marketing Manager in Sears Travel from 2005 to 2010. Following their time at Sears Canada, Petra joined Plan Canada and held the positions of Online Acquisition Manager from 2010 to 2014 and Senior Manager of Online Acquisition and eMarketing from 2013 to 2014. Currently, Petra is employed at Minto Group, where they have held various roles including Director of Marketing Intelligence and Digital Experience from 2014 to 2021, Senior Director of Marketing Technology from 2021 to 2022, and their current position as Senior Director of Marketing and Customer Strategy from 2022.

Petra Greenbaum completed their education from 1988 to 1993 at the Schulich School of Business - York University. Petra obtained both their MBA and BBA degrees with a specialization in Marketing and Finance.