Patrik Wigren

Patrik Wigren is an experienced retail professional currently serving as Konceptchef at Mio AB since February 2014, where responsibilities include the development of store concepts and the execution of retail campaigns. Previously, Patrik held various positions at IKEA Group, including Marknadschef and Försäljningschef, focusing on marketing and sales strategy in the Göteborg region. Additionally, Patrik served as Varuhuschef at Åhlens AB, successfully transforming the store's performance through extensive change initiatives. Experience also includes roles at Dale Carnegie as a Development Coach, and Estrella AB as Ass Trade Marketing Manager, overseeing campaign and sponsorship developments. Patrik's educational background includes programs from Babson College, Inter Ikea Systems, Dale Carnegie, and the Marine Officers Academy, emphasizing leadership and retail strategies.