CO

Cassie Olson

Director, Strategic Accounts & In-housing Solutions at MiQ

Cassie Olson has extensive experience in the marketing and advertising industry. Cassie is currently the Director of Strategic Accounts & In-Housing Solutions at MiQ, where they focus on helping Fortune 100 brands move their advertising business in-house through trading and ad tech expertise. Prior to that, they worked at Pavilion as an Executive Member. Before Pavilion, Cassie was a Strategic Account Manager at Salesforce, where they managed the Amazon Account and implemented personalized marketing campaigns. Cassie also served as the Director of Strategy and Planning at Stagwell Marketing Cloud, where they utilized artificial intelligence and machine learning to support in-house marketers. Additionally, Cassie has worked at Demandbase as an Account Director, specializing in Account-Based Marketing, and as an Enterprise B2B Marketing Strategist in the financial services sector. Cassie began their career as an Associate at Koller Search Partners, a trusted executive search partner for digital, technology, and advertising companies. Cassie's diverse work experience also includes roles as a Media Planner at the University of Colorado Boulder and as a Sales and Marketing Intern at Blue Moose of Boulder.

Cassie Olson earned their Bachelor's degree in Psychology, Advertising, and Leadership from the University of Colorado Boulder, attending from 2011 to 2015. In 2014, they also participated in a study abroad program at The Umbra Institute. Additionally, Cassie has obtained a certification in Hootsuite, although the specific institution and date of achievement are unknown.

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Timeline

  • Director, Strategic Accounts & In-housing Solutions

    December, 2022 - present

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