Sushma Tamraparni

Sushma Tamraparni has extensive work experience in the field of account management and programmatic media planning. Sushma started their career as an intern at Starcom MediaVest Group, where they presented a project on factors affecting ad recall in newspapers. Sushma then worked at Starcom as an Executive Media Planner, where they analyzed target audience psychographics and designed media plans for clients. Sushma later joined GroupM as a Business Executive in Media Planning, where they analyzed audience habits and designed optimized media plans. Sushma then moved to iProspect as a Business Executive in Paid Media, where they managed Google Adwords accounts and optimized PPC campaigns. At 22Squared, they worked as a Programmatic Media Planner, contributing to the launch of a DMP, developing retargeting strategies, and executing programmatic prospecting campaigns. Sushma then joined Adobe, where they worked as an Account Manager, managing key accounts and developing renewal strategies, media plans, and strong client relationships. Currently, Sushma works at MiQ as an Account Manager.

Sushma Tamraparni has a Bachelor of Science degree in Statistics, Math, and Computer Science from Bangalore University. They also hold a Master of Business Administration degree in Marketing from the same university. In addition to their formal education, Sushma has obtained certifications from Adobe, including being qualified as a Digital Advertising Lead and certified as an Adobe Analytics Business Practitioner. They achieved these certifications in June 2021 and September 2020, respectively.