Mirrored Media
Tobin Watkinson is a seasoned entrepreneur and strategic advisor with extensive experience in the proptech and entertainment industries. As Co-Founder and CEO of Abode since 2016, Tobin leads a pioneering hospitality company that innovates through pop-up hotels and automated property management in the U.S. Tobin also co-founded Sparrow Intel in 2022, enhancing the vacation rental hosting experience through a review-centric platform. Additional roles include Strategic Advisor at Mirrored Media and former Vice President of Music, where Tobin developed influential experiential marketing campaigns. Previous experience includes key leadership positions at Flipagram (now TikTok), Tixr, Brick+Mortar, SoundHound Inc., Talenthouse, and Roxwell Management, with notable contributions to the careers of acclaimed artists like Frank Ocean. Tobin holds education credentials from Columbia University, the University of Arizona's Eller College of Management, and Torrey Pines High School.
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Mirrored Media
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Mirrored Media is a full-service experiential marketing firm that creates high impact, enduring lifestyle campaigns. As innovators within the space, Mirrored helps brands reach their target market through authentic, stand-out experiences that are a win-win for the talent, the brand, and ultimately, the fan. Founded by CEO Justin Lefkovitch, Mirrored Media’s team is composed of experienced, industry-leading experts in production, event design, brand marketing, sponsorships and promotions, talent booking and management, and content creation. As an award-winning agency, Mirrored Media is consistently recognized as one of the most creative companies that caters to brands, media, influencers, and artists, creating custom tailored marketing solutions. By bridging the gap between music, influencers, technology, automotive, influencers, art, and fashion, Mirrored Media has curated some of the most successful and influential experiential activations and campaigns. Ultimately, every client experiences transformational results. Clients have included BMW, NBC Universal, Universal Pictures, TNT Turner, AT&T, Warner Bros. Records, Acura, mophie, CraveOnline, Bacardi USA, Fullscreen, Inc., TuneCore, Coach, and many others. For more information please visit: www.mirroredmedia.com