Mission Pets, Inc
Francyne Alvarez is a seasoned executive with extensive experience in creative and brand strategy within the retail sector. Currently serving as VP of Creative & Brand Strategy at SportPet Designs, Inc. since November 2016, Francyne has successfully driven over $100M in revenue through strategic oversight of brand management and product initiatives in the pet lifestyle market. Previously, as Head of Merchandising at Evy of California, Inc., Francyne managed over $80M in retail partnerships with Walmart and Target, developing significant go-to-market strategies. Francyne also founded Connect Consulting, where responsibilities included overseeing production and merchandising for diverse clients. Other notable roles include VP positions at APS Global INC, Apex Global Brands Inc., and Jerry Leigh Entertainment, where Francyne consistently maximized profitability and led innovative brand initiatives. Francyne's educational background includes studies at UC Santa Barbara and FCC.
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Mission Pets, Inc
Formerly SimplyShe, Mission Pets launched its pet fashion business in 2004 and became America’s market leader in the pet lifestyle category, offering trend-driven products with a high-end look and feel at customer-friendly prices.Today Mission Pets sells its pet products under several different brands including: SimplyDog™, SimplyCat™, LuluPink™, Wag&Bone™, Wag-A-Tude™, Smoochie Pooch™, Dog 101™ and Pup Crew™.Since its inception, Mission Pets has generated a strong media following — and has been featured in numerous TV shows including “Oprah” and “The Big Idea with Donnie Deutsch” as well as over 50 magazines and newspapers such as People, Entrepreneur, USA Today, InStyle, and Glamour.