Mike van Stroe

Mike van Stroe is a seasoned digital analytics and conversion optimization specialist with extensive experience in the field. Currently, Mike operates as a Freelance Digital Analytics Specialist and holds a position as a Digital Analytics Specialist (Technical) for the City of Amsterdam. Previous roles include technical digital analytics positions at IKEA and ABN AMRO Bank N.V., along with a focus on Tealium AudienceStream implementation. Mike’s career began with roles at Netprofiler, culminating in a Senior Digital Analytics and Conversion Optimization Consultant position. Mike holds a Master of Arts in New Media and Digital Culture from Utrecht University and a Bachelor of Communication in Digital Communication from HU University of Applied Sciences Utrecht.