Rachel Sanches

Vice President, Customer Success

Rachel Sanches serves as the Vice President of Customer Success at Mitratech since its acquisition of Mineral in January 2024, a role previously held at Mineral since August 2017, where oversight included leading the Customer Success, First Value, and Support Teams while achieving a gross annualized retention rate of 92% or higher. Prior experience includes leadership positions at Demandforce, primarily as Head of Customer Success, where Rachel managed a team and significantly reduced churn rates. Additional roles span across various industries, including serving as a Tasting Room Associate at Mitchell Katz Winery and various positions in human resources, sales, and legal assistance, contributing to substantial revenue growth and team development. Rachel holds a Bachelor of Science in Industrial Organizational Psychology from California State University - Hayward.

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