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Steve Carter

Director, Marketing & Public Relations at Mitsubishi Motor Sales of Canada, Inc.

Steve Carter has a strong background in marketing and customer experience. Steve has held various roles in different companies, including Mitsubishi Motor Sales of Canada, Kia Canada Inc., Honda Canada Inc., and Ford Motor Company. In their most recent position as the Director of Marketing & Public Relations at Mitsubishi Motor Sales of Canada, they are responsible for overseeing marketing and public relations strategies. Prior to that, they served as the Director of Marketing, Product Management, and Corporate Communications at Kia Canada Inc., where they managed a team of 24 associates and successfully launched new vehicle models. At Honda Canada Inc., they held various managerial roles in dealer development, customer satisfaction, training, and sales operations. Overall, they have contributed to the growth and success of these companies through their strong leadership and strategic planning skills.

Steve Carter earned a Bachelor of Arts degree in Business & Economics from Brock University from 1989 to 1993. Steve then went on to acquire a Bachelor of Science degree in Computer Science from Western Washington University from 1993 to 1995. In addition, Steve obtained certifications in Kepner-Tregoe Problem Solving & Decision Making and Total Quality Management from Kepner-Tregoe and TQM Management S.r.l., respectively, in 2006. Furthermore, they obtained a Six Sigma Green Belt certification from 6Sigma Services in 2002.

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