Andrew Parker

Andrew Parker has a diverse work experience spanning over a decade. Andrew is currently working as a Marketing Operations Manager at Miva, Inc. since April 2023.

Prior to this, from January 2022 to April 2023, Parker worked at Panaseer as a Senior Manager Marketing Operations. In this role, they evaluated, built, and managed the global marketing automation infrastructure. Andrew also optimized lead processes and pipeline creation, constantly seeking new insights rooted in data. Parker managed the contact database and ensured data accuracy and integrity for demand generation efforts.

Before Panaseer, Parker worked at apexanalytix from April 2018 to January 2022. Andrew held two roles during their tenure. Initially, they served as a Social Media and Digital Marketing Specialist, reporting directly to the Senior Vice President of Marketing. Parker was responsible for lead generation and funnel optimization using inbound marketing strategies. Andrew managed lead generation campaigns, worked closely with Sales, built and managed social media profiles, and utilized closed-loop analytics to evaluate campaigns. Later, Parker transitioned to the role of Marketing Operations. Here, they managed lead qualification activities, monitored and analyzed campaign responses, and provided recommendations to improve conversions.

Prior to apexanalytix, Parker worked at Kreber as a Social Media/Marketing Strategist from November 2017 to April 2018. Andrew also gained experience as a Marketing Assistant at Biscuitville FRESH SOUTHERN from April 2015 to October 2017. In these roles, Parker managed social media profiles and presence, developed shareable content, and performed local store and event marketing.

Parker's early work experience includes roles at Lenovo and Sports Endeavors. At Lenovo, they worked as an Inside Sales Representative, managing sales activities for State and Local accounts as well as Large Enterprise accounts. Parker customized solutions, managed third-party vendors/partners, and developed sales opportunities. At Sports Endeavors, Parker served as a Business Development Intern, assisting with various aspects of business development and marketing.

Overall, Parker has a strong background in marketing operations, lead generation, social media management, and sales. Andrew has demonstrated expertise in optimizing processes, analyzing data, and building relationships with customers.

Andrew Parker attended Elon University - Martha and Spencer Love School of Business from 2007 to 2011, where they obtained a degree in Marketing. Andrew has also obtained several certifications including Bing Ads Accredited Professional from Microsoft in March 2018, Google Analytics Certification from Google in December 2017, Inbound Certification from HubSpot in March 2017, Google Shopping Certification from Google in March 2018, and AdWords Search Certification from Google in January 2018.