Alexandra Ferrari

Alexandra Ferrari is a seasoned professional with extensive experience in partnership activation and media strategy. Currently serving as Senior Director of Partnership Activation at Major League Baseball since February 2019, Ferrari previously held the position of Director of Partnership Activation at The Marketing Arm, focusing on AT&T Corporate Sponsorships. Prior to that, experience includes roles as Associate Media Director and Digital Media Supervisor at Horizon Media, where responsibilities involved campaigns for Capital One. Earlier in the career, Ferrari worked at OMD USA in digital investment and strategy for high-profile clients like Pepsi and Eli Lilly. Initial work experiences encompass internships at MTV Networks, Viacom, and a variety of positions within the hospitality sector. Alexandra Ferrari holds a Bachelor of Business Administration in Finance, Marketing, and Spanish from the University of Miami Herbert Business School and has also studied at Universitat Autònoma de Barcelona.