mm1
Cynthia Hoops has an extensive background in the fields of management, digital marketing, and tourism. Cynthia holds a Master of Science in Management & Entrepreneurship from Leuphana University of Lüneburg, and a Bachelor of Arts in International Tourism & Event Management from EBC Hochschule. Cynthia has worked at various companies such as mm1, Media Impact GmbH & Co. KG, Axel Springer SE, Hamburg Tourismus Gmbh, and Deutsche Zentrale für Tourismus, holding roles ranging from Principal to Praktikantin. Cynthia has experience in performance marketing, key account management, and travel marketing.
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mm1
mm1 is the consultancy for Connected Business. With currently 100 consultants, mm1 supports large companies in successfully translating the ubiquitous interconnection of people and things into new offerings and efficient processes. mm1 facilitates the development, implementation, and marketing of new products and services that cater to an increasingly digital world. Future of Communications, Mobile Payment, Connected Car and Smart Home illustrate some of the firm’s focus areas. Consulting services offered range from answering strategic questions to ensuring efficient operational implementation, from designing new business models to adapting existing processes and structures. mm1 creates impact for their clients through applying state-of-the art methods in innovation and transformation initiatives. These include design thinking to ensure consistent user orientation, strategic partnering to set-up and foster vibrant ecosystems, agile development to improve new product delivery. Renowned companies from the telecommunications, media, consumer electronics, financial services and automotive industries are among the customers of mm1. The company was founded in 1997 and is headquartered in Stuttgart. For more information, please visit www.mm1.com. Imprint: http://mm1.com/imprint/