Cassandra Kidwell

Cassandra Kidwell has a diverse work experience in various roles and industries. Cassandra started their career as a School of Engineering Design and Innovation Communications Intern at Penn State University in 2019. Following that, they worked as a Reporter at The Daily Collegian, where they created over 100 articles, editorials, and news updates. Cassandra then became the Arts and Lifestyle Editor at the same publication, responsible for coordinating a team of reporters and assisting them with arts or lifestyle-themed content.

In 2020, Cassandra joined Scapade as a Marketing & Communications Intern, where they created social media content and wrote lifestyle articles for the startup's webpage. Cassandra also gained experience as a Marketing Communications Intern at Penn State University's Sustainability Institute, where they created social media plans and wrote articles for Penn State News.

Cassandra's most recent role was at MMI Agency, where they started as a Media Coordinator, handling media campaigns for a luxury hotel chain. Cassandra led conversations with multiple RFPs and managed budget tracking and pacing for 19 properties. Cassandra is currently serving as an Associate Media Manager at the same company.

Overall, Cassandra Kidwell has demonstrated their skills in journalism, marketing communications, and media management through their diverse work experience.

Cassandra Kidwell attended Penn State University from 2018 to 2022, where they pursued multiple degrees and certifications. Cassandra obtained an undergraduate degree in Journalism and also completed an Associate's degree in Spanish Language and Literature. Additionally, they earned a Smeal Business Certificate with a focus on Business Administration and Management. In 2019, Cassandra briefly attended Universidad Nacional de Ingenieria, although no specific degree or field of study is provided. Cassandra also holds several certifications, including Ads Search, Ads and Analytics, Search Ads 360 Certification Exam, Ads Display from Google, and a Performance Fundamentals Badge from Twitter.