Anita Idnani

Qualitative Research Director at MMR Research

Anita Idnani has a diverse and extensive work experience in various research and consulting roles. Starting in 1997, they worked as a Research Director at Synovate, where they gained valuable experience until 2000. Anita then joined Masterfoods Australia and New Zealand (Mars Inc) as a Consumer and Strategic Insights Manager from 2001 to 2006. Anita went on to become a Group Research Director at 2CV from 2007 to 2009. Anita continued their career as a Senior Market Intelligence professional at Philips Avent in 2010. From 2014 to 2016, Anita served as a Senior Account Director at Spinach. Anita then joined Firefish US as a Director from 2016 to 2017. Additionally, Anita worked as an Independent Insights Consultant at their own firm, Anita Idnani Research, in 2017. After that, they served as a Director at Northstart Research Partners from 2017 to 2018. Currently, Anita holds the role of Qualitative Research Director at MMR Research Worldwide, where they started in December 2018.

Anita Idnani has a BA degree in Communications from Sheffield Hallam University. Additionally, they have obtained certification as a Unilever Accredited Lead and Moderator from the institution of Unilever. However, the specific months and years for the certifications have not been provided.

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