Jeanette Vivier is a seasoned professional in market research and strategic consulting, currently serving as Senior Account Director and Head of MMR Africa and Middle East at MMR Research Worldwide since February 2019. With a wealth of experience that includes roles such as Director at Adelphi Research Global and Director at McKenzie Vivier Consultancy, Jeanette has demonstrated expertise in both qualitative and quantitative brand strategy and new product development. Previous positions held include Director Europe at Radius Global Market Research and various senior leadership roles at Ipsos and Research International. Jeanette holds a Bachelor of Social Science with a focus on Marketing, Psychology, and Sociology from the University of KwaZulu-Natal.