Mobility Cooperative
Lars Klaeger is an experienced executive with extensive expertise in digital marketing and commercial performance. Currently serving as Chief Commercial Officer at Mobility Genossenschaft since January 2020, Lars oversees critical areas including product and digital experience, marketing communications, and B2B business. Lars has held various influential roles, including Fachrat Digital at Graubünden Digital, and previously served as Chief Digital Officer at Twerenbold Reisen Gruppe. Prior positions include leadership roles at localsearch, Venturetech AG, Swisscom, Kuoni, Liberty Global, Cablecom/UPC Switzerland, and tamedia AG. Lars holds an MBA from IE Business School and has participated in executive education at Columbia Business School.
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Mobility Cooperative
Mobility is the car sharing market leader in Switzerland. The cooperative offers its customers 3'000 vehicles across a range of categories at more than 1’500 stations. Using state-of-the-art technology, the system offers simple, inexpensive and fully automated car sharing with a strong, sustainable foundation. Car sharing as part of a combined mobility approach saves space and reduces traffic and environmental impact: each Mobility car replaces 11 privately owned vehicles. As a cooperative we are not geared towards short-term profits but pursue a long-term strategy that aims to develop the services we offer on a sustainable basis.