Sasha Dookhoo

Sasha Dookhoo is an accomplished public relations professional with extensive experience in managing media relations and communication strategies for various technology sectors, particularly in martech, enterprise, and B2B. Currently serving as the Vice President of Public Relations at Mod Op since October 2024, Sasha previously held the same title at Crenshaw Communications, leading strategic campaigns for enterprise and adtech accounts. Other notable roles include Vice President of Enterprise Tech + Business Development, Account Director, and experience at N6A, SourceCode Communications, PAN Communications, and Vantage PR, where Sasha excelled in driving media strategies and new business development. Sasha's academic background includes a Master of Arts in Mass Communications and a Bachelor's degree in Advertising/Public Relations from the University of Central Florida.