Beau Genelin

Beau Genelin, MBA, currently serves as the Director of Marketing at Modern Life since January 2026. Prior experience includes roles as VP of Marketing and Marketing Director at Highland Capital Brokerage from February 2021 to January 2026, where key responsibilities included managing marketing strategies and driving sales alignment. At Mspark (2017-2021), Beau contributed as a Senior Marketing Manager, overseeing multi-channel ABM campaigns and guiding a strategic marketing team to enhance sales and revenue performance. Earlier experience features positions in marketing campaign management at Main Street, Inc. and strategic account management at McKinney Capital, along with formative roles at Farmers Insurance and the University of Alabama at Birmingham. Beau holds an MBA from UAB Collat School of Business and a B.S. in Psychology with a minor in Marketing from the University of Alabama at Birmingham.