Shraddha Gupta

Shraddha Gupta has a diverse range of work experience in the marketing and media industry. Shraddha currently holds the position of Marketing Lead at modl.ai, where they utilize their expertise in strategic communications, marketing strategy, and HubSpot to drive growth. Shraddha is adept at leveraging content marketing, digital media, and SEO to enhance brand presence and applies their analytical skills to refine digital strategy.

Prior to modl.ai, Shraddha served as the Assistant Vice President Growth and Digital at BARC India from December 2017 to April 2020. In this role, they developed a digital measurement currency for advertisers to attribute video campaign deliveries across platforms. Shraddha also collaborated with global research companies to deliver insights on Indian audiences and their digital consumption behavior. Shraddha led research projects to provide advanced demographics, consumer psychographics, and purchase behavior for FMCG brands.

From March 2017 to October 2017, Shraddha worked as an Account Director at Komli Media. Shraddha was part of the launch team for Twitter Amplify in India and played a key role in developing the go-to-market strategy for small and medium accounts. Shraddha provided consultation to various brands across FMCG, mobile, e-commerce, and retail categories on curating and creating video content for social media campaigns on Twitter.

Shraddha also gained valuable experience at Viacom18 Media Private Limited, where they served as a Manager Sales from April 2016 to February 2017. Shraddha spearheaded the launch of the digital OTT platform for Viacom in the market and worked on pricing and product strategy. Additionally, they created original video content for brands and managed the entire project from concept to final execution.

Their earlier roles include positions at Disney Star, BIG 92.7 FM, Crown Relocations, and Star TV Pvt. Ltd. At Disney Star, Shraddha served as a Senior Sales Executive, managing key global accounts and providing solutions for reaching affluent Indian audiences. At BIG 92.7 FM, they worked as a Sales Account Manager, and at Crown Relocations, they held the position of Corporate Services Manager.

Shraddha's work experience also includes a role as a Management Trainee at Star TV Pvt. Ltd, where they were involved in the development of product and marketing plans for a social networking website, managed website content, and conducted industry analysis.

Overall, Shraddha Gupta's work experience demonstrates their expertise in marketing strategy, digital media, data analysis, and project management across various industries and platforms.

Shraddha Gupta completed their Master of Business Administration (MBA) in Marketing/Marketing Management from Technology And Management Jobs. Shraddha pursued this degree from 2006 to 2008. In addition to their formal education, Shraddha also obtained several certifications related to digital marketing and analytics. Shraddha completed the course "Digital Analytics for Marketing Professionals: Marketing Analytics in Practice" from Coursera Course Certificates in April 2019. Shraddha also completed the course "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory" and "Marketing in a Digital World" from Coursera in the same month and year. However, there is no specific information available about the completion dates of the certifications "Digital Media and Marketing Principles" and "Digital Media and Marketing Strategies."