Kifah al Ayass

Kifah Al Ayass is a Senior Sports Associate at Modon since December 2023, responsible for leading operations and management of Hudayriyat Sports to align with strategic goals. Kifah has a diverse background in sports management, including founding Power Fitness Sports Contracting, where business operations and community sports promotion were prioritized. Experience as Gym Manager and Fitness Consultant at AG Group involved recruiting staff and developing fitness programs, while a role as Fitness Manager at AL QUDRA SPORTS MANAGEMENT included overseeing a large team and improving profitability through sales strategies. Kifah’s qualifications include an Executive MBA in Sports Management and a Bachelor's degree in Health and Physical Education/Fitness.