Vivek Gautam

Vivek Gautam is a skilled professional in digital marketing and data analytics with extensive experience across various industries. Currently serving as the Digital Marketing & Paid Media Analytics Manager at Modon since November 2023, Vivek has a proven track record in website analytics and optimization utilizing Google Analytics 4 and Google Tag Manager. Prior to Modon, Vivek was the Paid & Digital Media Analytics Manager at Publicis Media from August 2019 to September 2023, leading a team to align media campaigns with brand objectives and implement data analytics platforms. Experience also includes roles as Business Data Analyst at UnitedHealth Group, Senior Media Analyst, and Media Analyst at Novartis, along with earlier positions at GENPACT, AIM Training & Consultancy, IDBI Federal Life Insurance, and Bharti Vichar Shodh Sansthan, showcasing a strong foundation in data-driven decision making, project management, and social media analytics. Vivek holds a PGDM in Marketing & Operation from the Institute of Management Technology, Nagpur, and a BTech in Information Technology from Rajasthan Technical University.