Katrin Lorenzen

Katrin Lorenzen began their work experience in 1999 as a Concept Development specialist at PopNet Kommunikation. In 2002, they joined BBDO Proximity as a Senior Information Architect and stayed in that role until 2012. From 2014 to 2017, they worked at Wunderman PXP GmbH as an Information Architect. In 2012, they began freelancing as an Information Architect, User Experience Architect, and Interaction Designer until 2017. Currently, they are working at moebel.de Einrichten & Wohnen GmbH, where they started in 2017 as a Senior User Experience Designer and later became the Head of Personalisation in July 2020.

Katrin Lorenzen attended Hamburg University of Applied Sciences from 1995 to 1999, where they obtained a degree called "Diplom." The specific field of study is not provided. In addition to their formal education, they also obtained a certification as a Dynamic Yield Personalization Expert from Dynamic Yield in February 2023.