Sheila Rondeau has extensive work experience in the marketing and operations fields. Sheila served as the CEO, Fractional CMO, and Marketing Strategist at MOGXP, where they utilized their industry expertise to deliver exceptional results for clients and establish strategic partnerships. Prior to this, they were the Vice President of Operations at Gigunda Group, where they successfully managed the Account Services team and implemented processes for consistent client activation. Sheila also held roles at Switch (Formerly Busch Creative Services) and the Army National Guard, where they played instrumental roles in establishing field marketing teams and providing operational command in emergency situations. Sheila began their career as a Legal Specialist in the US Army.
Sheila Rondeau obtained a Bachelor's degree in Business Administration and Management from Southern Illinois University Edwardsville from 1992 to 1996. Sheila later pursued a Bachelor of Business Administration degree in Business, Management, Marketing, and Related Support Services from the University of Phoenix in 2002-2003. Additionally, they hold certifications in Walking on the Glass Floor - Coaching & Training from Walking on the Glass Floor and Ziglar Legacy Certified from Ziglar, Inc.
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MOGXP
MOGXP Specializes in Experiential Marketing. Also known as engagement marketing, this is a marketing strategy that excites the human senses — it enables consumers to see, taste, smell, touch and hear your products. Gone are the days when simply renting a booth or displaying a banner at an event was the way to attract consumers to your brand. The most successful marketing strategies today immerse prospects in a brand, engaging them before, during and after events. The key to a successful experiential marketing campaign is creating memorable, authentic, emotional connections to your brand. Surprising and delighting your target audience creates a lasting impact, which is often shared with audience members’ social networks — word-of-mouth is by far the most effective influence on buying behavior. Experiential marketing allows brands to differentiate themselves from their competitors not only in products or services, but in consumer experiences. The ROI on experiential marketing is proving to be significant for many brands, not just on events themselves, but in the resulting long-term sales. By directly engaging with your products, consumers form an emotional connection to your brand. Consumers feel like “this brand understands my needs.” Experimental marketing is the space where brands and products become embedded in the hearts and minds of consumers. We offer a variety of Activation Options to provide opportunities for your consumers to connect with your products and services. Specializing in: large-scale event and experiential marketing programs, product sampling, mobile marketing tours, sponsorship activation, music and sports marketing, corporate events, special events, social media, pr stunts, pop-up retail, trade shows, and brand building that exceed business objectives.