Joyce van Lievenoogen is an accomplished marketing professional with extensive experience in the cultural and event sectors. Since May 2013, Joyce has served as the owner of VanLievenoogen marketing- en projectbureau, while also holding the position of Marketing Manager for special events at MOJO concerts since April 2018, contributing to high-profile projects like Cirque du Soleil and Blue Man Group. Joyce's expertise extends to academia as a trainer in data-driven work and strategy at Cultuurmarketing since May 2022. Other notable roles include Marketing Manager for the musical "Jesus Christ Superstar" at Albert Verlinde Theater B.V. and for the Theater Het Speelhuis. Joyce has also been recognized as a jury member for SAN and has managed marketing campaigns for major events such as Armin van Buuren concerts. Educational achievements include a post-master's degree in Data Driven Strategy from Beeckestijn Business School and a bachelor's degree in Communication from Fontys University of Applied Sciences.
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