Paloma Pedraza

Paloma Pedraza, M.S., currently serves as a Senior Implementation Manager at Moloco since March 2025. Previously, Paloma worked at TikTok from February 2020 to March 2025 in various managerial roles, including Brand Partnerships Manager and Brand Development Manager - MidMarket, where significant achievements included optimizing client performance through beta product testing and receiving the Growth Accelerator award for generating substantial client revenue. Early career experiences included roles at The University of Texas at Austin, KELLY SCOTT MADISON, 4A's, and Cloud [8] Sixteen, Inc., where Paloma gained comprehensive expertise in social media marketing, client management, and strategic campaign development. Paloma holds a Master of Science in Marketing from Texas McCombs School of Business and a Bachelor's Degree in Advertising from The University of Texas at Austin.