Kristina Lauf

Kristina Lauf is an experienced sales and marketing professional with a strong background in the beverage industry. Currently serving as Chain Sales Executive at Molson Coors Beverage Company since February 2021, Kristina has previously held key roles at Juul Labs, Ferrero, Craft Brew Alliance, and Anheuser-Busch InBev, where responsibilities included managing national accounts, developing marketing strategies, and enhancing brand visibility. Kristina's expertise spans across major convenience channels and includes strategic sales management, marketing coordination, and event execution. Kristina holds a BA in Communications and Public Relations from Eastern Illinois University, obtained in 2007.