For more than a decade, Eileen has helped brands and retailers raise the bar of their marketing performance with data-driven solutions. At Wayfair, she worked in direct marketing, focusing on driving growth and efficiencies in affiliate and email channels. Eileen then shared her knack for using data to drive strong results at MMB, where she partnered with brick and mortar clients to increase their digital footprint. Later she led a team at Criteo helping eCommerce partners implement successful display programs.