Elaine Holmes

Elaine Holmes is an accomplished professional with extensive experience in strategic planning, marketing, and product development across various industries. As the Executive Head and Co-Founder of Thrive by Momentum, Elaine led the successful launch of the Thrive mobile app platform, achieving nearly 40,000 downloads in its first 12 weeks. Previous roles include overseeing commercialisation and marketing efforts at Momentum, leading customer relationship management and loyalty strategies at Ster-Kinekor Theatres, and managing loyalty solutions at Mastercard. Elaine's educational background includes multiple degrees from GIBS Business School, culminating in an MBA, and a Bachelor of Arts from the University of the Free State.