Dave Munn

Dave oversees all ITSMA strategy, partnerships, and international operations, and guides the ITSMA team in delivering a broad suite of research, education, advisory, and community services to help member companies improve marketing, sales, and business results. Dave helped pioneer the discipline of Account-Based Marketing (ABM) in the early 2000s and is co-author of the book, A Practitioner’s Guide to ABM: Accelerating Growth in Strategic Accounts (Kogan Page, 2017) and the new, updated Second Edition of A Practitioner’s Guide to ABM (Kogan Page, 2021).

Prior to joining ITSMA in 1995, Dave held senior-level field positions with Oracle Corporation and Apple Computer, responsible for marketing products and services to commercial and government accounts. Earlier, Dave was a senior analyst with The Ledgeway Group, where he authored Ledgeway’s first “Service Trends and Forecast” study. He holds a Bachelor of Arts degree in Economics from Denison University and an MBA from Northwestern University’s Kellogg School, where he concentrated in Marketing and Corporate Strategy. Dave is a former President of the Alcott Toastmasters Club and an alumni interviewer for Kellogg’s MBA program.