Lital Piker

Lital Piker is an experienced product marketing leader with a strong background in B2B marketing strategy. Currently serving as Product Marketing Lead at monday.com since November 2020, Lital has previously held roles including Senior Product Marketing Manager and Product Marketing Manager, focusing on product positioning, user acquisition, and retention initiatives. Prior experience at Payoneer involved defining go-to-market strategies and supporting sales efforts, while earlier roles included CRM & Marketing Lead and ERP Project Manager at Medatech, managing project deliverables and customer requirements. Lital's career began as an MS Office Instructor and an Implementation Manager at Phoenix Insurance Company. Educational qualifications include an MBA in Business Data Analytics and a BSc in Industrial Engineering from Tel Aviv University.