Azhar Shah

Azhar Shah is a seasoned professional with extensive experience in consumer experience, media strategy, and insights management across various industry-leading companies. Currently serving as Senior Director of Consumer Experience for the AMEA region at Mondelēz International, Azhar leads global investment strategy initiatives. Prior roles include Senior Director of Global Media at The Coca-Cola Company, where Azhar established governance principles for media operations, and Managing Director at Wavemaker, guiding a 30-member team in media planning and strategy for major clients like Chanel and Colgate. Azhar's earlier career at Insights by Kantar saw leadership in client services and global accounts, significantly driving brand equity measurement and creative effectiveness for clients like Samsung. Azhar began professional training at Kellogg Company, where insights planning contributed to sustained business growth. Azhar holds a Master's degree with Honours in Manufacturing Engineering from the University of Cambridge.