Mondelez International
Jasmine Harley is an experienced marketing and communications professional with a strong background in brand management and corporate communications. As a Senior Associate Brand Manager at Mondelez International, Jasmine oversaw brand management activities and developed a marketing strategy for RITZ that projected significant revenue growth. Prior experience includes roles at Horizon Media where Jasmine secured substantial sponsorship marketing opportunities for GEICO, and at SHRM, where Jasmine led social media and communications initiatives for major events. Jasmine holds a Master of Business Administration from the University of North Carolina at Chapel Hill and a Bachelor of Arts in Public Communication with a Marketing Minor from American University.
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Mondelez International
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Mondelēz International’s purpose is to empower people to snack right. They sell their products in over 150 countries around the world and have operations in approximately 80 countries, including 131 manufacturing and processing facilities across 45 countries. They are one of the world’s largest snack companies with global net revenues of $28.7 billion and net earnings of $4.3 billion in 2021. They make and sell primarily snacks, including biscuits (cookies, crackers and salted snacks), chocolate, gum & candy, as well as various cheese & grocery and powdered beverage products. Their portfolio includes snack brands such as Cadbury, Milka and Toblerone chocolate; Oreo, belVita and LU biscuits; Halls candy; Trident gum and Tang powdered beverages. Mondelēz strives to create a positive impact on the world and communities in which they operate while driving business performance. Their goal is to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. They aim to deliver a broad range of delicious, high-quality snacks that nourish life’s moments, made with sustainable ingredients and packaging that consumers can feel good about. Mondelēz International remains committed to driving longstanding and enduring positive change in the world. Mondelēz International’s operations and management structure are organized into four operating segments: Latin America; AMEA; Europe; and North America. Mondelēz generally sells their products to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores and other retail food outlets. They also sell products directly to businesses and consumers through various pure play e-retail platforms, retailer digital platforms, their Direct to Consumer websites and social media platforms.