Viviana Giammello

Viviana Giammello is a seasoned marketing professional with extensive experience in brand management and strategy. Currently serving as Senior Brand Strategy and Innovation Manager for Mondelēz International, Viviana has successfully shaped local marketing strategies and executed product launches, including the introduction of Philadelphia Vegetale in Italy. Previously, as Global Brand Manager at Ferrero, Viviana managed brand strategies across multiple countries, focusing on P&L, product development, and communication tools. Earlier roles included Brand Manager Assistant at Luxottica and Brand Manager Assistant at Ferrero, where Viviana gained expertise in market analysis, competitive assessment, and promotional strategies. Viviana holds a Master of Science in Marketing Management from Università Bocconi and has participated in an exchange program at Maastricht University School of Business and Economics.