Fernando V. has a diverse work experience in the field of digital marketing. Fernando is currently working as a Digital Marketing Manager at Moneytrans since February 2020. Prior to this, they co-founded Sharpei in April 2018 and held the position until April 2021.
From May 2017 to February 2020, Fernando worked as a Digital Marketing-Manager at Senator Hotels & Resorts, where they were responsible for online marketing strategies for both the Spanish and American divisions. Fernando managed teams for SEM, SEO, communication, design, and social media. Their role included planning and managing offline and online campaigns.
Before that, Fernando worked as a Marketing Manager at Umbro from September 2016 to May 2017. Fernando was responsible for developing and implementing the marketing plan in coordination with Umbro Internacional. Fernando managed budgets, coordinated campaigns and launches, and worked with major accounts.
In 2016, Fernando also worked as a Marketing Online professional at Grupo TOPdigital, where they were the head of the online area and responsible for the launch of an e-commerce project. Fernando also worked on the e-commerce project for www.juanlucas.
Prior to this, from 2014 to 2016, Fernando worked as a Marketing Online and Social Media professional at Soloptical. Their responsibilities included defining and executing new strategies in online marketing, developing social media growth and optimization strategies, and managing online sales channels.
Fernando began their career as an Account Executive at Parnaso Comunicación from April 2013 to March 2014. In this role, they were responsible for organizing events, community management (Facebook/Twitter), and writing blog posts.
Fernando V. has a diverse education history. Fernando completed a Curso de Google Analytics Avanzado at KSchool in 2021, focusing on marketing. In the previous year, from 2020 to 2021, they pursued a Programa ThepowerMBA at ThePower Business School, specializing in Business Expert - Administración y dirección de empresas. In 2018, they enrolled at ICEX-CECO for a Postgrado en Marketing Digital en internacionalización de empresas, which emphasized international business and trade. In 2010 and 2011, Fernando obtained a Master's degree in Dirección de Marca e Identidad Corporativa from MSMK, concentrating on marketing and branding. Fernando also attended English Studio in 2012 to enhance their proficiency in the English language, achieving an Advanced Certificate. Prior to that, from 2008 to 2009, they participated in a Master en Dirección de Marketing y Relaciones Externas at Confederación de Empresarios de Andalucía (CEA), focusing on marketing and external relations. Lastly, Fernando completed a Licenciatura en Publicidad y Relaciones Públicas at Universidad de Málaga between 2003 and 2008, specializing in advertising.
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