Anna Croft

Anna Croft is a seasoned professional in product development and management, currently serving as a Senior Product Development Manager at Monica Vinader Ltd since July 2019. With prior experience as a Product Manager at Potter & Moore Innovations Ltd and a Product Developer & Coordinator at Liberty Ltd, Anna has effectively overseen the development and launch of new product lines for luxury and premium brands. Additional roles include Sales Manager at Michael van der Ham and Buying Consultant at The Cult & Classic, where Anna contributed to successful market entries and product strategies. With a foundation in fashion buying, evidenced by a BSc Hons degree from The Manchester Metropolitan University, Anna has cultivated strong relationships with suppliers and managed critical path processes across various roles, showcasing a robust background in both administrative and strategic facets of product development.