Andrea Margarita Saavedra

Andrea Margarita Saavedra currently serves as the Head of Marketing for Monifai in El Salvador, where responsibilities include driving marketing vision, strategic transformation, and customer engagement. Previous roles include Marketing Coordinator, Jefe de marketing y marca at DLC S.A. de C.V., where strategic brand management and innovative marketing practices were key focuses, and teaching marketing relational courses at Universidad Dr. Andrés Bello. Andrea has acquired substantial experience in digital media analysis, brand strategy, and project management through positions at Banco Atlántida El Salvador, Vertikal Company, Mascarada, and others. Educational achievements include specializations in deep innovation strategy, leadership, and digital transformation from Escuela Mónica Herrera and other institutions, reinforcing expertise in strategic design and marketing.