Karen McFarlane

Karen McFarlane is a seasoned marketing professional with extensive experience in brand management and project execution. Currently serving as Director of Brand Projects at Monster Energy since May 2018, Karen has held several key roles including Senior Brand Manager for EMEA and Senior Marketing and Trade Operations Manager for Western Europe. Prior experience includes significant contributions at Diageo, where responsibilities ranged from Events Activation Manager to Commercial Planning & Activation Executive, showcasing expertise in insight implementation, team building, and customer management. Earlier roles at The Feel Good Drinks Company and Cadbury plc. further solidified foundational skills in sales, project coordination, and administration. Karen holds a Mini MBA in Brand Management and Marketing from Marketing Week, as well as a 2:1 degree in Geography from the University of Portsmouth.