Martin Hawyes

Martin Hawyes is a seasoned marketing professional with extensive experience in brand management and strategy. Currently, Martin serves as Senior Brand Director for Monster Brands at Monster Energy, with previous roles including Monster Brand Director and Senior Brand Manager for EMEA. Prior experience includes serving as Head of Marketing and Head of Sports Marketing at ZyroFisher, and various positions at WD-40 Company, where responsibilities ranged from channel management to trade marketing. Martin's early career involved significant roles at Fisher Outdoor Leisure, Raleigh, Giant Bicycles, and Scott Bicycles as a professional mountain bike trials rider, showcasing a blend of athletic expertise and marketing acumen. Martin holds multiple Mini MBAs from Marketing Week and a degree in Graphic Design from Solent University.