Tom Groothuijse

Tom Groothuijse is an accomplished executive with extensive experience in strategic development and business management within the beverage and retail sectors. Currently serving as EMEA VP Strategy & Development at Monster Energy since January 2016, Tom has held multiple leadership positions, including Vice President for Central Europe and Business Development Director for Northern Europe & France. Prior to Monster Energy, Tom worked as Country Manager Netherlands at BRITVIC PLC and as National Account Manager Retail at United Biscuits, where responsibilities included managing key accounts for major retailers such as Jumbo and C1000. Earlier roles included positions at Anheuser-Busch InBev and Vodka Trading, culminating in a strong foundation in account management and general management. Tom holds a Bachelor’s degree from Maastricht School of Management and a NimaB Marketing degree.