Fernanda Arruda Cotta

Fernanda Arruda Cotta is an experienced professional in market intelligence and sales strategy, currently working as a Senior Go To Market Analyst at Moove since January 2017. With a background that includes roles as a Senior Market Intelligence Analyst and a Pleno Market Intelligence Analyst, Fernanda has demonstrated expertise in market share analysis, opportunity identification, and sales channel optimization for the lubricants sector. Prior experience includes an administrative position at Etecc Net Telecomunicações and proficiency in business intelligence tools such as Tableau and Salesforce. Fernanda holds an MBA from FIA Business School, a certificate from Ohio University's Management Executive Program, and additional training in Market Intelligence.