Shamila Siddiqui Byler

Shamila Siddiqui Byler is an accomplished marketing professional with extensive experience across various industries, including technology, beauty, and publishing. Currently serving as the Director of Marketing, Education and Ecomm at Morning Brew since May 2022, Shamila previously held significant roles at IAC, The Estée Lauder Companies Inc., Condé Nast, and Out Magazine. At IAC, Shamila developed a comprehensive marketing strategy for HomePay, resulting in substantial growth in client acquisition and a notable reduction in customer acquisition costs. At Estée Lauder, Shamila led initiatives that drove a 24% sales growth and managed multi-million dollar media budgets. With strong expertise in digital marketing, audience segmentation, and brand strategy, Shamila has successfully launched high-impact campaigns and optimized marketing performance across various platforms. Educational background includes a Bachelor of Science in Advertising and a Master of Arts in International Business, both from the University of Florida.