Roberta Andreatta

Roberta Andreatta is a seasoned marketing professional currently serving as Head of Marketing at Moroccanoil since June 2024. With a rich background in diverse marketing roles, Roberta has previously worked as a Marketing Manager at Galapagos Capital, where strategic marketing strategies were developed and executed, and as a Marketing Coordinator at Grupo Boticário, leading integrated marketing campaigns. Experience includes significant positions at SEPHORA, Wella Company, Viña Concha y Toro, General Mills, Index Assessoria, and Ambev, showcasing a consistent focus on brand growth, campaign effectiveness, and stakeholder engagement. Roberta holds a Master's degree in Business Administration and Management from Ibmec and two Bachelor's degrees—one in International Relations from ESPM and another in Business Administration from the University of Bristol.