Lidia Rubí Harfush

Lidia Rubí Harfush has a strong background in marketing and market insights, with extensive experience in various director roles. Lidia currently serves as the Marketing & Strategy Director for Morton Subastas. Prior to that, they held the position of Market Insights Director at Aprende Institute. Between 2017 and 2023, they worked at KIO Networks as the Marketing & Business Insights Director. From 2009 to 2017, they were the Market Insights & Innovation Corporate Director at Grupo Industrial Lala, where they managed strategic planning and monitoring of the commercial plan for marketing intelligence and new products across multiple countries. Before that, they held director positions at Unilever and Danone, focusing on innovation strategy, insights, and consumer and market insights, respectively.

Lidia Rubí Harfush holds a Master's degree in Communication, General from the Universidad Complutense de Madrid, along with a Bachelor's degree in Business Administration and Management, General from the Instituto Tecnológico Autónomo de México.