Joseph Newfield

Founder / Chief Strategist at Most Likely To

Joseph Newfield is an experienced professional currently serving as a Mentor at Reach & Rise since May 2024. As the Founder and CEO of Most Likely To since February 2017, Joseph has collaborated with organizations such as Presidio Trust and SF Environment Department. Previously, Joseph co-founded and worked as a Strategist at School of Thought, Inc. from February 2008 to February 2017, engaging with clients including North Lake Tahoe and Intrepid Travel. Joseph also held the position of VP Creative Director at Agency.com from June 1998 to June 2007, where leadership was provided to a team of 25 and guidance was offered on major accounts such as Shutterfly and HP. Earlier experience includes roles as a Creative Director and Senior Copywriter, with a foundational stint as an Amateur Construction Worker. Joseph's educational background includes a BA in Liberal Studies with emphases in English, Art Studio, and Communications from UC Santa Barbara, complemented by studies at the Djerassi Resident Artists Program and Stanford Continuing Studies.

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