Jeff Chu

Jeff Chu is a seasoned sales professional with extensive experience in the beverage and consumer goods industries. Currently serving as Sales Director for QSR & Retail at Mother Parkers Tea & Coffee since 2019, Jeff manages customer relationships for leading North American brands and provides data-driven business insights to drive growth. Previous roles include Associate Director of Sales Strategy at Campbell's, where focus was placed on revenue management and marketing planning, and Senior Manager of Sales Planning at Starbucks, leading go-to-market strategies for the Canadian market. Jeff's background also includes significant achievements at Johnson & Johnson, Coca Cola, and Procter & Gamble, where metrics such as profit and loss management, sales growth, and market share expansion were successfully navigated. Jeff holds an Honours BBA from Wilfrid Laurier University and has further education from McGill University and Oslo and Akershus University College.