Jean-Pierre Diernaz

Jean-Pierre Diernaz is the current Country Manager for France at MotorK. Prior to this, they served as Vice-président Marketing et Digital for Nissan Motor Corporation from May 2013 to November 2019. In this role, they oversaw the full marketing scope for Nissan Europe, driving demand, e commerce, digital transformation, brand desirability and pricing power to increase net revenue. Jean-Pierre was also in charge of product launches, life-cycle activities, pricing, pan-European advertising campaigns, digital marketing transformation, media strategy, Adtech, and end-to-end Customer journey programs.

From June 2005 to May 2010, Jean-Pierre served as General Manager Marketing Communications for Nissan Europe. In this role, they were responsible for marketing communication for Nissan Europe in 21 countries. This included overseeing advertising strategy, creation, production, media strategy, brand positioning, CRM, digital traffic generation, brand promotions, and sponsoring. Their team consisted of 25 people.

From May 2011 to May 2013, Jean-Pierre served as MARKETING DIRECTOR ZONE AMIE for INFINITI. And from January 2001 to December 2005, they served as ADVERTISING AND MARKETING SERVICES MANAGER for Ford France.

Jean-Pierre Diernaz has an internal MBA from Nissan and IESE Business School in business administration and management. Jean-Pierre also has a degree from ISG Institut Supérieur de Gestion.

Jean-Pierre Diernaz reports to Marco Marlia, CEO. They are on a team with Pablo Barrios - Country Manager, Spain, Tommaso Carboni - Head of Global Sales, and Luisa Corvino - Chief Human Resources Officer.